. Executive Master in Arts
University of Zurich
|This new, post-graduate
Master's program at the University
of Zurich was launched in
2004 by the director of the
Zurich Opera, Alexander Pereira,
and is directed by Dr. Gerhard
Brunner. The aim of the program
is to prepare leaders for
the arts industry who are
capable of confronting the
increasingly difficult social
and economic conditions faced
by it, using a wide range
of social, artistic and business
In the summer of 2007 the
Executive Master in Arts Administration
(EMAA) from the University
of Zurich has been awarded
to Henriette M. Birrer-Götz,
Jürg Dähler and
The high-caliber program
faculty (comprised of well-known
figures from the arts, cultural,
political and business worlds,
including renowned professors
at the University of Zurich)
is only a part of the world-wide
network to which program
participants are exposed.
This program opens the doors
to some of the world’s
most prestigious art institutions
and leading businesses.
Work experience, in addition
to education, is a pillar
of any professional qualification.
Theory is not at the center
of successful management,
but rather leadership and
Arts and cultural institution
are complex. Performing
at the highest quality standards
in a time of shrinking resources
requires the professional
skills that are taught in
Marketing in the Arts.
The Theory and the Reality of two
Kultursponsoring im Spannungsfeld
von Theorie und Praxis.
Unter besonderer Berück- sichtigung
definitorischer und rechtlicher
Aspekte sowie einer Analyse von
strategi- schen Marketing- und Evaluationsmodellen.
Leadership in Arts Administration.
About Leading & Management in
Arts and Cultural Institutions tomorrow.